Hockey World For Life (HWFL) Rewards

How do I enroll in the HWFL Program?

    Web Customers
  • Click on the My Account link on the website home page to setup an account.
  • Once the account is created log in to access the My Account summary screen.
  • Click on the Join button in the My Rewards section to enroll.
  • As a welcome gift when you account is first created HWFL Program 100 points will added to your new account!

  • Instore Customers
  • Your account is created when you receive your card in the Store.
  • As a welcome gift when your account is first created HWFL Program 100 points will added to your new account!
  • If you want to view and manage your points on the web, you will need to create a Web Account.
  • Click on the My Account link on the website home page to setup an account.
  • Enter your loyalty card number in the Look Me Up field and fill out the appropriate fields and on screen promps to link your card to a New Web Account.


Learn More!

Can prior purchases be added to my loyalty card?

Previous purchases are not eligible to be added to a loyalty account post purchase.

What is The HWFL Reward Program?

The HWFL Rewards Program is a loyalty program where you earn 1 point (Point) for nearly every $1 you spend on almost any purchase at the time of a purchase.

How do I earn points?

You can earn points for purchases by providing your HWFL Rewards number at the time of purchase.

Points will post to your account approximately 30-40 days after purchase.

How are points calculated?

Point calculations are based upon dollars spent at checkout on eligible purchases less any amount spent on Non-Qualifying Items (see Non-Qualifying Items below).

Can I earn bonus points?

Additional points will occasionally be offered through special offers and promotions.

How do I earn a reward?

Once the points reach a certain threshold the customer becomes eligible for an award, in the amount specified (i.e. 500 points = $20 reward). All Rewards will be electronic.

Will I be notified when a reward is earned?

You may log in to your account at any time to view current reward information.

How do I use a HWFL Reward?

  • To redeem on the Web log into your account.
  • Click on the Rewards link.
  • Choose the appropriate reward. Click on the Use link.
  • The coupon code loads into your web site session, and the promotion is automatically activated on the website. The system displays the coupon successfully applied message and from that point forward, all products will reflect the promotion.
  • Important: Rewards Coupons are for one-time use only. The system expires them once they have been redeemed. If you return an item when points were used for the purchase, the points are not eligible to be added to your account. In the case where multiple products were purchased and only one item is being returned, the percent value of the reward is deducted from the return total.

  • Using Points Instore
  • If you have a Loyalty Card, your points will show up at the time of checkout, you can request to use your points at that time.
  • You can also log into your Web account and print off a coupon with your rewards points and bring the coupon to the stores for redemption.

What happens if I return a product?

When products are returned points will be deducted from your account for that purchase/return.

Do points or rewards have a cash value?

Points and Rewards have no cash value.

What are Non-Qualifying Items?

They are purchased items that do not earn points. The following items do not earn points:

  • Team Sales are not eligible for loyalty point accumulation
  • Gift Cards or Certificates
  • Services (including skate sharpening services, skate cards or any other related service)
  • Sales tax
  • State fees
  • Shipping charges
  • Delivery charges
  • Other excluded charges
  • Certain items that are excluded in particular promotions
  • Other exclusions may apply

Are there limitations on HWFL Rewards?

Rewards may not be redeemed for discounts on the following items:

  • Gift Cards or Certificates
  • Services (i.e. skate sharpenings)
  • As payment on any accounts payable, or for tax or state fees
  • Other exclusions may apply

Are HWFL rewards redeemable at Perani's Hockey World stores?


When will my membership in the HWFL Program expire?

Memberships do not expire or terminate within the lifetime of its members.

How do I cancel my membership?

You may cancel your Membership at any time by emailing

Cancellation may take from 6 to 8 weeks to finalize.

What happens if I cancel my membership?

If your Membership is canceled, HWFL Rewards will be issued for accrued points that remain in the account. Any points that remain in your account that is insufficient to qualify you for a $20 Reward will be forfeited. Partial Rewards will not be issued. HWFL Membership may not be returned for credit.

What else should I know?

Use of the HWFL Program constitutes acceptance of Hockeyworld's terms and conditions.

Perani’s Hockey World reserves the rights to:

  • Modify the HWFL Program at any time without notice.
  • Terminate your membership, at any time, at its sole discretion.